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Blink Book Review 1 | Malcolm Gladwell | Unconscious Decisions
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In today's video, I talked about the Unconscious Decisions that we make on a Daily Basis


Malcolm Gladwell's Background (Courtesy of

Malcolm Gladwell, the son of an English university professor father and a Jamaican therapist mother, was born in London and grew up in Elmira, Ontario, Canada. He studied at the University of Toronto and received his bachelor's degree in History in 1984 before moving to the U.S. to become a journalist. He initially covered business and science at the Washington Post and worked there for nine years. He began freelancing at The New Yorker before being offered a position as a staff writer there.

Malcolm Gladwell's Writing:

In 2000, Malcolm Gladwell took a phrase that had up until that point been most frequently associated with epidemiology and single-handedly realigned it in all of our minds as a social phenomenon. The phrase was "tipping point," and Gladwell's breakthrough pop-sociology book of the same name was about why and how some ideas spread like social epidemics. The Tipping Point became a social epidemic itself and continues to be a bestseller.

Gladwell followed with Blink (2005), another book in which he examined a social phenomenon by dissecting numerous examples of it to arrive at his conclusions. Like The Tipping Point, Blink claimed basis in research, but was still written in a breezy and accessible voice that give Gladwell's writing popular appeal. Blink is about the notion of rapid cognition -- snap judgments and how and why people make them. The idea for the book came to Gladwell after he noticed that he was experiencing social repercussions as a result of growing out his afro (prior to that point, he had kept his hair close-cropped).

Both The Tipping Point and Blink were phenomenal bestsellers and his third book, Outliers (2008), appears to be on the same track. In Outliers, Gladwell once again synthesizes the experiences of numerous individuals in order to move beyond those experiences to arrive at social phenomenon that others hadn't noticed, or at least hadn't popularized in the way that Gladwell has proved adept at doing. In compelling narrative form, Outliers examines the role that environment and cultural background play in the unfolding of great success stories.

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